About Critical Kicks
The Critical Kicks brand was first founded by Benjamin H. in early 2019. Benjamin began his journey by reselling sneakers to his friends and family, aspiring to one day be a successful entrepreneur and face of a sneaker focussed franchise. He later began a TikTok channel under the name Critical Kicks that documented his journey of growth as a 15-year-old entrepreneur.
He grew his audience to nearly 100k followers across all platforms including Instagram, YouTube, and Tiktok. Recently, Benjamin has set his sights on building a franchise focused on delivering sneakers, news, and accessories to audiences on a national scale.
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